Cruise Lines International Association (CLIA) has released a video guide explaining how travel advisor members can take part in Cruise Month, which runs throughout October.
Hosted by CLIA Marketing Executive Ashleigh Marshall, the short guide covers the campaign’s themes and key dates, the resources in CLIA’s Cruise Month Toolkit, and the travel agent competitions and webinars running during the month.
Four weekly themes across October
Cruise Month will again follow four weekly themes:
- Ocean Cruising: 4 to 10 October
- River Cruising: 11 to 17 October
- Expedition Cruising: 18 to 24 October
- Luxury Cruising: 25 to 31 October
The weekly structure gives advisors a framework for planning client communications, promotions and in-store activity around specific cruise categories.
Running under the #LoveCruise banner, this year’s campaign includes social media activity, digital advertising and education opportunities. It is designed to direct consumers to their local CLIA travel advisor.
Toolkit supports agency marketing
The Cruise Month Toolkit gives member agents ready-made assets to run their own campaigns. It includes logos, videos, digital banners, posters and customisable flyers.
For agencies without dedicated marketing resources, the toolkit and video guide offer a straightforward way to align local activity with the national campaign.
The video guide and toolkit are available via the Cruise Month page on the CLIA website.
