CLIA has released the full program for Cruise360 Australasia, its first two-day conference in Sydney, running 17-18 September at the International Convention Centre.
The theme, “Future Ready. Client Ready. Cruise Ready,” is built around equipping CLIA-accredited travel advisors for changing markets and digitally connected clients, with sessions from international cruise executives and local industry figures.
CLIA executive director Australasia Joel Katz said the program was designed to give advisors practical takeaways rather than broad industry commentary.
“We have taken a fresh approach to delivering insights that are of genuine benefit to travel advisors, giving them ideas and actions they can put to use right away,” Katz said.
Sessions cover luxury retail, polar sales and river cruising
Session highlights include a conversation with Globus Family of Brands managing director Asia Pacific Christopher Leigh on luxury retail sales techniques, and a session with Quark Expeditions president Sam Seward on opening polar cruise conversations with clients.
A separate session, styled as “The River Games,” will bring competing river cruise lines together to discuss investment in the sector, overlooked customer segments, and how advisors can convert ocean cruisers and tourers into river cruise sales.
A “Young Guns” session will feature emerging cruise sales talent discussing how they have built industry experience and client trust.
AI and content strategy also on the agenda
The program includes an international panel offering a global industry perspective, a series of shorter sessions unpacking practical uses of AI for cruise sales, and a keynote from content marketing specialist Hannah Statham on converting first-time cruisers into repeat clients.
Cruise360 Australasia also includes an industry cocktail event and an exhibition featuring CLIA member cruise lines, destinations, suppliers and executive partners.
