MSC Cruises has invited 20 of its highest-performing travel partners from Australia and New Zealand to attend its flagship global trade recognition event, All Stars of the Sea, for the first time.
The selected advisors will join more than 1,000 travel professionals from around the world aboard the newly christened MSC World Asia for an exclusive five-night voyage from Le Havre, France, to Barcelona ahead of the ship’s official entry into service.
First invitation for Australia and New Zealand
The inaugural invitation marks a milestone for the Australian and New Zealand market, with attendees recognised for their sales performance and commitment to growing the MSC Cruises brand.
During the voyage, travel partners will experience the new ship’s accommodation, dining, entertainment and onboard facilities while taking part in networking events, product presentations and awards recognising top-performing agencies across a range of categories.
MSC Cruises Managing Director Australia & New Zealand, Katrina McAlpine, said the invitation reflected the strength of the company’s relationship with the travel trade.
“Bringing our Australian and New Zealand partners to All Stars of the Sea for the very first time is a significant milestone – not just for this market, but for MSC Cruises globally,” she said.
Celebrating trade excellence
All Stars of the Sea is MSC Cruises’ annual global recognition program, celebrating travel advisors and agency partners who have demonstrated outstanding performance and support for the cruise line.
Guests will also become some of the first travellers to experience MSC World Asia following the ship’s christening, ahead of its inaugural season.


