Trafalgar is boosting support for the trade with a new river cruise incentive offering travel advisors uncapped earning potential and the chance to experience the brand’s inaugural Seine River sailing.
The campaign, available until 31 July 2026, rewards agents with a $150 e-gift card for every qualifying passenger booked on eligible Trafalgar river cruises.
New incentive targets river cruise growth
The initiative comes as river cruising continues to gain momentum among Australian and New Zealand travellers, with operators increasingly looking to equip agents with tools and incentives to drive bookings.
Under the promotion, advisors can earn a $150 e-gift card per passenger on eligible new bookings that are booked, deposited and registered using the promotional code TR26EARN before 31 July 2026.
Importantly, the incentive carries no earning cap, allowing agents to maximise rewards as bookings increase.
“River cruising continues to be an exciting growth opportunity for our agent partners, and this incentive is another way we are investing directly in their success,” said Melissa DaSilva, Deputy CEO and Chief Sales Officer at TTC Tour Brands.
“With uncapped earning potential and a chance to experience our inaugural Seine sailing firsthand, agents have even more reason to introduce clients to Trafalgar river cruises and build momentum across 2026 and 2027.”
Top sellers to earn inaugural sailing experience
As part of the campaign, the highest-performing agent in Australia or New Zealand will secure a place on an air-inclusive familiarisation trip aboard Trafalgar Harmonie.
The prize includes a place on the inaugural Best of the Seine with Paris & Normandy sailing, departing on 18 April 2027.
To qualify for the major prize, advisors must achieve a minimum of five qualifying passenger bookings during the incentive period.
Supporting advisor sales opportunities
Trafalgar said the promotion has been designed to create value for both advisors and their clients, with agents able to earn incentives while travellers take advantage of applicable offers available on selected river cruise departures.
The campaign also reflects the company’s growing focus on the river cruise sector following the launch of its European river cruise program.
Agents can access sales tools, itineraries and promotional materials through the TTC Tour Brands agent portal.
