AmaWaterways has partnered with Approach Guides to launch a new co-branded marketing solution designed to help travel advisors promote and sell river cruises more effectively.
New platform designed for advisor growth
Announced on 13 May 2026, the new platform enables travel advisors to instantly create personalised marketing pages showcasing AmaWaterways’ itineraries, onboard experiences, shore excursions and promotional offers.
The initiative is aimed at simplifying client engagement while helping advisors generate leads and drive conversions.
Co-branded content made simple
The platform allows advisors to customise marketing pages with their own branding and contact details, creating a seamless client-facing experience without requiring technical setup or system integrations.
Advisors can then share curated content directly with clients to inspire bookings and enquiries.
“Our travel advisor partners are at the centre of our growth across Australia and New Zealand, and we are always looking for ways to better support them in connecting with their clients,” said Steve Richards, Managing Director Australia and New Zealand.
“This new solution responds directly to feedback from advisors who have been asking for simple, effective marketing tools.”
Focus on ease and accessibility
AmaWaterways said the platform was intentionally designed to remove complexity, enabling advisors to quickly access and distribute branded content experiences.
The service is available free of charge to all travel advisors, reinforcing the cruise line’s ongoing investment in trade support and sales enablement.
Technology partnership targets higher conversion
Approach Guides specialises in technology solutions that support personalised selling within the luxury travel sector.
The collaboration reflects a broader industry shift towards advisor-focused digital tools that enhance engagement, improve lead generation and streamline the sales process.
For AmaWaterways, the move strengthens its trade-first strategy while supporting advisor visibility in an increasingly competitive river cruise market.
