European Waterways has recorded a 9 per cent year-on-year increase in Australian passengers during its 2026 season, with bookings made through travel agents up 14 per cent. Individual cabin bookings rose 29 per cent, and solo passenger numbers increased 14 per cent.
John Wood-Dow, co-founder and director of European Waterways, said the results pointed to a shift toward smaller, slower-paced European itineraries.
“For a long time, Australians travelling to Europe have tended to think big. Big itineraries, lots of countries, and as much as possible packed into one trip. What we are increasingly seeing is almost the opposite: travellers wanting to slow things down, concentrate on one region, and truly immerse themselves in its history, culture and way of life,” Wood-Dow said.
Burgundy leads regional France growth
Burgundy became European Waterways’ most popular region among Australian guests in 2026, with passenger numbers up 67 per cent. Champagne recorded a 50 per cent rise in Australian passengers aboard Kir Royale, while the Canal du Midi grew 20 per cent, with Enchanté the most-booked barge among Australians for the year.
Ireland’s Shannon Princess doubled its Australian bookings, and Scotland’s Scottish Highlander more than doubled its Australian passenger numbers.
Wood-Dow said the pattern reflected experienced travellers moving beyond major landmarks.
“Burgundy is a perfect example. The attraction isn’t one headline sight; it’s being able to cruise slowly through the landscape, meet producers, visit vineyards, walk or cycle alongside the canal, and understand the food and wine culture that has shaped the region,” Wood-Dow said.
Early 2027 bookings led by Champagne and Bordeaux
Champagne currently leads Australian forward bookings aboard Kir Royale for 2027, followed by Gascony and Bordeaux aboard Rosa. European Waterways expects private charters to remain a significant part of its Australian business, particularly for milestone celebrations and multi-generational family groups.
The outlook coincides with expanded air access between Australia and Europe, including British Airways’ return to Melbourne in January 2027 and Finnair’s new Melbourne-Helsinki service via Bangkok, commencing October 2026.
