Princess Cruises is celebrating 50 years of cruising in Australia with the launch of Anchored in Australia – 50 Prizes for 50 Years, a new trade incentive rewarding Australian and New Zealand travel agents for Princess Plus and Princess Premier bookings made in early 2026.
Running from 19 January to 15 April 2026, the campaign offers 50 prizes, including cruise experiences aboard Crown Princess and Royal Princess, alongside gift card rewards.
Major prizes: Australian seacations
Fifteen major prizes will be awarded, with five winners per prize across three Australian cruise experiences:
October 2026
• 4-night Australian Seacation from Sydney to Melbourne aboard Crown Princess
• Twin-share Oceanview or Balcony stateroom
November 2026
• 5-night Australian Seacation from Sydney to Auckland aboard Crown Princess
• Twin-share Balcony stateroom
December 2026
• 2-night Australian Seacation from Brisbane to Sydney aboard Royal Princess
• Twin-share Balcony stateroom
Each major prize also includes a seaplane scenic flight over Sydney and a one-night Sydney hotel stay for two, depending on voyage.
Minor prizes
An additional 35 travel agents will each receive a $50 Visa Gift Card.
How agents can enter
To qualify, agents must:
• Make a Princess Plus or Princess Premier booking during the promotional period
• Submit a 25-words-or-less response to:
“What’s your favourite Princess Cruises memory from Australia or New Zealand?”
• Enter via OneSource, including the booking reference
Eligible bookings must be sailing from 19 January 2026 onwards and have either a deposit paid or be paid in full.
Celebrating 50 years Down Under
The incentive forms part of Princess Cruises’ broader celebration of five decades of cruising in Australia, reinforcing the line’s long-standing commitment to the local travel trade and domestic cruising market.
