The Australian Cruise Association (ACA) and the New Zealand Cruise Association (NZCA) have renewed their Memorandum of Understanding (MOU), reinforcing a shared commitment to strengthening cruise tourism across the Australasian region.
The agreement formalises ongoing collaboration between the two peak bodies, recognising the need for a unified regional approach in an increasingly competitive global cruise market.
Unified approach to global cruise deployment
ACA CEO Jill Abel said the partnership reflects the interconnected nature of cruise itineraries across Australia, New Zealand and the South Pacific.
By aligning efforts, both organisations aim to better support cruise lines, enhance regional promotion and highlight the diversity of experiences available across the region.
NZCA CEO Jacqui Lloyd added that the renewed agreement strengthens the ability of both countries to address shared opportunities and challenges while presenting a united voice to global industry partners.
Focus on growth, promotion and industry alignment
Under the MOU, ACA and NZCA will collaborate on key initiatives including:
- Regional marketing and promotion
- Sharing industry intelligence
- Engagement with cruise lines
- Alignment on broader sector issues
The agreement also supports joint participation at major international events, ensuring a coordinated strategy to drive cruise deployment and regional growth.
Positioning Australasia for future demand
The renewed partnership comes at a pivotal time for the global cruise sector, with strong forward demand and a growing pipeline of new ships entering the market over the coming decade.
Abel said destinations that demonstrate collaboration and a clear regional proposition will be best positioned to capture future growth, with the agreement helping to showcase Australasia as a compelling cruise destination.
