Hapag-Lloyd Cruises has unveiled its new campaign WORLD. WIDE. WONDERFUL., highlighting an expanded invitation to global travellers and marking a milestone shift for the luxury line.
From January 2026, all five of its small-ship luxury and expedition vessels will operate bilingually in both German and English, opening up its acclaimed five-star experience to a broader international market.
Running until 31 October 2025, the campaign showcases 26 curated cruises aboard EUROPA, EUROPA 2, and the expedition ships HANSEATIC nature, HANSEATIC spirit, and HANSEATIC inspiration. Guests are encouraged to book now to take advantage of early bird rates and access voyages that span the Arctic, Mediterranean, and beyond.
Immersive small-ship experiences with five-star flair
Named the world’s only fully five-star cruise fleet by Insight Guides 2025, Hapag-Lloyd Cruises is renowned for its immersive, culturally rich itineraries and refined onboard atmosphere. From navigating the Northwest Passage to summer sailing in Scandinavia, the new campaign presents voyages designed to inspire and reconnect travellers with the wonder of the world.
“Our satisfaction ratings consistently exceed 90%. With this campaign and our bilingual expansion, we are inviting new travellers to experience the unique Hapag-Lloyd Cruises feeling without losing the intimacy and authenticity that define us,” said Clas Eckholt, Vice President Commercial at TUI Cruises.
Trade support and sample sailings
To support its travel agent network, Hapag-Lloyd has released a full campaign toolkit, including a 36-page brochure, digital flipbook, brand video and social media assets, all available via the “Agent Compass” portal.
Sample 2026 sailings include EUROPA 2’s Adriatic journey from Rome to Dubrovnik (9 days from €5,990), HANSEATIC nature’s Svalbard circumnavigation (12 days from €13,540), and EUROPA’s midsummer escape from Hamburg to Travemünde (14 days from €7,290). Longer expedition voyages such as HANSEATIC inspiration’s 29-day Northwest Passage cruise start from €26,490.
