MSC Cruises launches major global sale

MSC Cruises has unveiled its new “Best Holiday Ever” campaign, offering travellers savings of up to 40 per cent across selected global sailings alongside reduced deposits from just $50 per person.

The new promotion applies across a wide range of itineraries spanning the Mediterranean, Northern Europe, the Caribbean, Asia and beyond.

Global cruise savings now available

MSC World Asia, The Harbour 

The campaign is designed to showcase MSC Cruises’ broad international deployment while encouraging travellers to lock in future holidays at lower upfront costs.

MSC Cruises said the offer is available across selected sailing worldwide and fares highlight key onboard experiences including:

  • International dining options
  • Large-scale entertainment
  • Family-friendly activities
  • Access to sought-after global destinations

Flexiporting gives travellers more choice

Best Holiday Ever, Sundeck Rights coverage: Internet, digital and display advertising (including paid advertising), and social media. Rights expiration date: December 26, 2026. This image cannot be used externally before the campaign launch date.

MSC Cruises Managing Director Australia and New Zealand Katrina McAlpine said the campaign also highlighted the flexibility available through the cruise line’s European deployment.

“With MSC Cruises operating year-round in the Mediterranean, guests also have the flexibility to combine multiple regions and itineraries into one extended European holiday,” McAlpine said.

“Importantly, our unique flexiporting offering gives travellers the freedom to choose different embarkation and disembarkation ports for their roundtrip sailing.”

The cruise line said the concept allows guests to better tailor cruises around flights, land touring and broader travel plans.

Advisor webinars planned

To support the campaign rollout, MSC Cruises will host two dedicated travel advisor webinars on 27 May 2026. Register at MSC Cruises for sessions at 8.30am AEST or 12.30pm AEST

The sessions will cover:

  • Campaign details
  • Available savings
  • Eligible itineraries
  • Sales tips for advisors

Travel advisors are encouraged to register before 25 May

For more information, visit MSC Cruises

Staff Writer
Staff Writer
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