Cruise Lines International Association (CLIA) has released a new Video Guide to Cruise Month, offering travel agent members a quick and practical introduction to this year’s campaign and how they can get involved.
Hosted by CLIA Marketing Executive Antonia Vrdoljak, the short video walks agents through the 2025 Cruise Month Toolkit, highlighting key dates, promotional themes, and marketing resources available to members.
Cruise Month runs throughout October under the banner #LoveCruise, with a renewed focus on social media engagement, digital advertising, education sessions, and consumer awareness campaigns that direct clients to CLIA-accredited agents.
Four themed weeks of cruising inspiration
This year’s Cruise Month activities will be themed weekly to showcase the diversity of cruising options:
• Ocean Cruising: 5–11 October
• River Cruising: 12–18 October
• Expedition Cruising: 19–25 October
• Luxury Cruising: 26 October – 1 November
Travel agents can access a range of digital assets in the Cruise Month Toolkit to support their own marketing efforts. These include logos, videos, banners, posters, customisable flyers and more, all designed to help agents align their activity with the broader campaign.
CLIA’s Video Guide is available now via the Cruise Month Toolkit in the CLIA Members Hub.
