Swan Hellenic has reported its strongest operational month on record, with July revenue up 170 per cent year-on-year, driven by demand for polar expeditions and new Asia-Pacific and Africa itineraries, taking year-to-date growth to 268 per cent.
Polar portfolio and new itineraries drive expansion
The company’s polar portfolio accounted for two-thirds of total growth, with Arctic revenue tripling year-on-year and Arctic guest volumes up 125 per cent. New Asia-Pacific itineraries grew 373 per cent year-on-year, while newly launched Africa itineraries recorded 98 per cent growth. Swan Hellenic said Australia, Asia, Europe, the UK and North America all posted multiple triple-digit growth figures during the period, with the upcoming Antarctica season currently pacing 32 per cent ahead of last year.
Mario Bounas, Swan Hellenic’s chief commercial officer, attributed the results to the line’s onboard experience and trade support. “They’re a ringing endorsement of the outstanding discovery experiences Swan Hellenic provides. From our high-end ships to the gourmet cuisine, service and off-the-beaten path itineraries and expeditions our dedicated staff, expedition teams and onboard experts deliver,” Bounas said.
Repeat guest share more than doubles in two years
Swan Hellenic reported its repeat guest share has more than doubled over the past two years, with a significant number of guests now on their third or more expedition with the line. The company cited a Cruise Critic rating of 4.7, which it said places it ahead of key competitors.
For agents selling expedition cruising, the growth figures point to sustained demand for polar and emerging destination itineraries, alongside a growing base of repeat guests, relevant for advisors positioning Swan Hellenic against other expedition operators for clients considering Arctic, Antarctic or newer Asia-Pacific and Africa product.
